Ed Georgica
CEO & Co-founder
Ed Georgica began his 43-year career in professional sports with the BC Lions in 1980. Following the team’s Grey Cup win in 1985, Georgica transitioned into hockey, joining the Vancouver Canucks as an Equipment Assistant for six years. He then became the Head Equipment Manager for the Ottawa Senators during their inaugural season, contributing more than a decade to the organization.
On the international stage, Georgica represented Team Canada at the 1993 and 1996 IIHF World Championships, earning a silver medal in 1996. He was also selected to serve with the World Team at the 2000 NHL All-Star Game in Toronto.
Georgica served four years on the Executive Board of the Society for Professional Hockey Equipment Managers (SPHEM), including one year as President. In 2001, he was honored with the Larry Ashley Award, presented to the trainer who best exemplifies the character and commitment to excellence that defined Ashley’s career.
Beyond professional sport, Georgica is a Co-Founder and the Director of Community Projects for the Hope & Health for Life Society, where he leads initiatives that empower Indigenous children and youth through sport, culture, and mentorship.
With Vancouver Whitecaps FC, Georgica served as Head Equipment Manager before directing First Team Operations, Logistics, and Facility Management from 2011–2023.
In 2025, Georgica joined Coretection Products as Co-Owner and President in a full-time role, bringing decades of elite professional sports and community leadership experience to the development of advanced performance and recovery solutions
Greg Bay
Founder
Greg is a sports physiotherapist and the creator of the CORESHORTS™ technology – the Core Activation System. He has been active in teaching and mentorship and is always looking for a better way to enhance movement, injury recovery, and prevention. He has worked in private practice for over 30 years and traveled the world representing Canada with the National Men’s Soccer Team. A career highlight was being selected as the Head Therapist and Rehab Manager at Whistler for the 2010 Olympic and Paralympic Games.
Greg continues to see clients with CBI Health as well as work on further innovations that bridge the gap between injury and functional recovery while optimizing performance. His passion and leadership make every day exciting with endless possibilities.
Claude Gagnon
Co-Founder
Claude is a former professional hockey player with 3 years on the ice, who successfully transitioned into a 20-year career in sales management within the sporting industry. He has led retail and professional team sales operations, building a worldwide distribution and retail plan for Coreshorts that expanded the brand’s global reach.
A proven leader, Claude brings deep expertise in strategy, team development, and international sales growth. For the past 12 years, he has excelled in the medical device industry as a Health System Manager, consistently ranking among the top sales leaders in the Southeast United States. His track record includes multiple awards for outstanding performance, reflecting his ability to drive results in highly competitive markets.
Claude’s unique blend of professional sports discipline, global sales leadership, and healthcare industry success positions him as a dynamic executive capable of delivering growth and innovation across diverse industries.